Journal of Guangxi Normal University(Natural Science Edition) ›› 2010, Vol. 28 ›› Issue (1): 143-146.

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Semantic Fuzzy Calculation and Product Recommendation Based on Online Reviews

NA Ri-sa, LIU Ying, LI Yuan   

  1. Systems Engineering Institute,Dalian University of Technology,Dalian Liaoning 116024,China
  • Received:2009-12-20 Online:2010-03-20 Published:2023-02-07

Abstract: Based on consumer psychology and sentiment analysis,using consumptionmotivation type theory,fuzzy modeling for the evaluation and emotion of onlinereview texts is proposed and corresponding fuzzy corpus is established.A calculation method of comprehensive evaluation and emotion with respect to the consumer's preference for product attributes is obtained.Furthermore,values of evaluation and emotion are regarded as reasoning antecedents.The establishmentof fuzzy inference rules recommendation to consumers of four different motivations is received as the consequent.The validity of the proposed method is proved by experimental results.

Key words: consumption motive, opinion mining, fuzzy sentiment, fuzzy inference

CLC Number: 

  • TP391.1
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