Web信息诉求与用户任务交互的眼动模式发现

广西师范大学学报（自然科学版） ›› 2012, Vol. 30 ›› Issue (4): 30-35.

Web信息诉求与用户任务交互的眼动模式发现

秦林婵¹, 钟宁^1,2, 吕胜富¹, 栗觅^1,3

1.北京工业大学国际WIC研究院,北京 100124;
2.日本前桥工科大学生命信息系,日本前桥市 371-0816;
3.辽宁石油化工大学计算机与通信工程学院,辽宁抚顺 113001

收稿日期:2012-06-04 出版日期:2012-12-20 发布日期:2018-11-27
通讯作者: 秦林婵(1986—),女,广西桂林人,北京工业大学博士研究生。E-mail:qlc@emails.bjut.edu.cn
基金资助:
国家自然科学基金资助项目(60905027)

Interaction Effects of Web Content Appeal Strategies with User Tasks and Its Influence on Eye-Movement Pattern

QIN Lin-chan¹, ZHONG Ning^1,2, LÜ Sheng-fu¹, LI Mi^1,3

1.International WIC Institute,Beijing University of Technology,Beijing 100124,China;
2.Department of Life Science and Informatics,Maebashi Institute of Technology,Maebashi 371-0816,Japan;
3.School of Computer and Communication Engineering,Liaoning Shihua University,Fushun Liaoning 113001,China

Received:2012-06-04 Online:2012-12-20 Published:2018-11-27

摘要/Abstract

摘要： 眼球运动是人类心理与认知状态的外在表现,已有的研究大多分别考察外界信息表象或用户内源状态对眼动的影响,很少有人专注于外界信息的诉求方式与用户任务交互对眼动的影响。本文利用眼动跟踪技术,采用感性诉求与理性诉求两种信息表达方式,给参试者分配喜好任务和匹配任务,考察Web信息的诉求方式与用户任务的交互作用对眼动的影响。实验结果发现:参试者在不同任务条件下观察同一诉求方式的Web信息时,有着不同的眼动模式;且这种眼动模式的差异受到其所观察信息的诉求方式的影响。实验说明:参试者的眼动模式制约于内在任务的同时也受外界信息诉求方式影响,在充分考虑这两者交互作用的前提下,基于眼动数据进行用户分类是可行的。

关键词: 诉求方式, 用户任务, 眼动模式, 用户分类

Abstract: Eye-movement is an external manifestation of human psychology and cognitive status.Most previous research focus on how eye-movementis affected by the outside information representations or users' inside states,the interaction effects of appeals of Web information to users' tasks andits impacts to users' eye-movement patterns were seldomly studied.Eye-tracking technology was applied to investigate how the appeals of Web information interact to users' tasks and impacts on eye-movement patterns;emotional appeal and rational appeal were adopted to describe information,and participants were assigned preference and matching tasks in the experiment.The results showed that there were different eye-movement patterns between participants on preference task and on matching task;meanwhile,these differences were impacted by the appeals of the information being watched.The results suggest that,participants' eye-movement patterns are not only restricted tothe inside tasks,but also affected by outside information appeal strategies.Onthe premise of fully considering this interaction effect,it is reasonable to utilize eye-movement data for user classification.

Key words: appeal strategies, users&apos, tasks, eye-movement pattern, user classification

中图分类号:

TP39

秦林婵, 钟宁, 吕胜富, 栗觅. Web信息诉求与用户任务交互的眼动模式发现[J]. 广西师范大学学报（自然科学版）, 2012, 30(4): 30-35.

QIN Lin-chan, ZHONG Ning, LÜ Sheng-fu, LI Mi. Interaction Effects of Web Content Appeal Strategies with User Tasks and Its Influence on Eye-Movement Pattern[J]. Journal of Guangxi Normal University(Natural Science Edition), 2012, 30(4): 30-35.

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