Journal of Guangxi Normal University(Natural Science Edition) ›› 2018, Vol. 36 ›› Issue (2): 8-17.doi: 10.16088/j.issn.1001-6600.2018.02.002

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Pricing Problem of Customized Bus under Different Market Strategies

HUANG Weiqi,JIN Wenzhou*,HUANG Jingxiang,HAN Bowen   

  1. School of Civil Engineering and Transportation, South China University of Technology, Guangzhou Guangdong 510640,China
  • Received:2017-05-23 Online:2018-05-10 Published:2018-07-18

Abstract: Customized bus is a new type of transportation tool, the pricing strategy has important significance to improve the city traffic. Based on the urban traffic network which includes cars, buses, customized city bus, the bi-level programming model is established to study customized bus pricing problem. The upper model is constructed with the objective of maximizing enterprise profit and system optimization, and the lower model is the equivalent of the multimode stochastic user equilibrium model. Genetic algorithm(GA) and sequential quadratic programming (SQP) algorithm are used to determine a optimal model. To verify the applicability of the model, a simple road network is built as an example. The results show that compared with the existing system, the optimal pricing strategy aimed enterprise profit maximization can improve corporate earnings, but add the system total cost and reduce the bus share rate.

Key words: urban traffic, customized bus, bi-level programming model, pricing, market strategy, public transport system

CLC Number: 

  • U491
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