Journal of Guangxi Normal University(Natural Science Edition) ›› 2010, Vol. 28 ›› Issue (3): 148-154.

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Keywords' Commercial Value Analysis in Web Search Access Logs

WANG Qian, LIU Yi-qun, MA Shao-ping, RU Li-yun   

  1. State Key Laboratory of Intelligent Technology and Systems,Department of Computer Science and Technology, Tsinghua University,Beijing 100084,China
  • Received:2010-06-15 Online:2010-09-20 Published:2023-02-06

Abstract: Most of the traditional sponsored search algorithms only concentrate on semantic similarity of keyword and ads,but this similarity doesn't mean thatthe user intent to buy the product,namely,it doesn't mean that the search keyword has commercial value.This paper focuses on keywords' commercial value,analyzes the relationship between keyword's commercial value and its features likepart of speech,length,popularity,and performs some qualitative analysis,whichmay be helpful for keyword-related advertising and keyword suggestions.

Key words: sponsor search, search keyword, commercial value

CLC Number: 

  • TP399
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